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The Biggest Fashion Extravaganza of the Country

 

The biggest fashion extravaganza of the country: Amazon India Fashion Week, 2017

Recently, Delhi experienced the perfect combination of light, glamour and fashion folk held at the Amazon India Fashion Week spring/summer 2017 showcase. As the part of LCBS, we got the chance to see this extravagant show and glimpses of fashion world.
The collection showcased was deeply influenced by the traditional vibes of continental, with a sense of current style, transforming old look into stunning styles.

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Various news reporters and bloggers made their presence in the show as well as celebrities were present endorsing the dresses of the designers. They were handed over PR Kit to make a positive influence.

We got to know about many new brands coming in the fashion world about which we were not aware of in the past. The show involved the fabulous designs of latest collection by:

Ashish N Soni (His collection focused on mainly in shades of black and white & Grey), Rajesh Pratap Singh, Anavila (who brought the sari brigade back to the ramp and she did it so gracefully! White being the most predominant shade, clubbed with kolhapuris and stylish top blouses), Virtues by Viral, Ashish and Vikrant, and last but not the least, virtues of Pinnacle Shruti.

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The cherry on the cake was Singer Sona Mohapatra who walked down the ramp humming the lines of her famous songs. She was promoting the rich culture and Art of our country  by wearing a bright orange layered pleated dress made of natural dye design by the designer Shruti.

The trip to amazon fashion India proved to be helpful for us to know a lot about the various new fashion designer brands, and determining PR activities done in the show by the designers such as endorsements, inviting prominent personalities from media to cover the Print world etc.

By-: Sonali Khanna

PGDLM 2016-17

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