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Flashes of Fashion Brilliance at Amazon Fashion Week

The focus of the spring / summer 2017 fashion week was undoubtedly, relentlessly, on the new. It was the ultimate experience for us. As we, the students of lcbs intent to make a foothold in the luxury industry, we were introduced to fashion world as we saw a live runway fashion show. The collections were inspired by European folklore & bohemian discipline
with explosions of color on them.

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We got to know about many upcoming Indian designer & trends of the markets. The collections were designed by designer Shruti Sancheti and Ashish. There was an elegance & hauteur in the base fabric teamed with suede & mesh, they blended handwoven khadi denim & cotton with a European sensibility. The show was a perfect merger of aesthetic & inspiration.

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The last but not the least, impeccable moment came when we saw singer Sona Mohapatra, who turned a showstopper for the label virtues, she was seen sporting a bright orange layered pleated dress, entered on the stage dancing to the song ‘Tere ishq ne nachaya’ sung by her.

We had an interesting & enriching experience indeed. These kinds of events inspire us to go ahead in our future and also we got to see many marketing activities around us like PR activities & advertising. The overall experience was very new & extravagant for us.

By-: Richa Singhal

PGDLM 2016-17

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