Ms Vijaya Rathore was born on 27th Sept. 1982,she completed her SSC (12th) education in commerce stream in the year of 2000. From 2000-2003, she pursued his Bachelor degree in “Business Administration (BBA)” form University of Rajasthan, Jaipur. During her bachelor degree, in the year of 2003, she also worked as an Intern in All India Radio, Jaipur. After the completion of her bachelor degree, she pursued her Master degree in “Master in Journalism and Mass communication (MJMC)” from the University of Rajasthan, Jaipur. During her master degree she worked in three organizations as an Intern. In the year 2004, she worked in Rajasthan Patrika Newspaper, Jaipur and Sahara Samay News Channel, Noida and in the year 2005, she worked as an Intern in DainikBhaskar Newspaper, Jaipur.
Post completion of her masters, she joined “The Press Trust of India” and remained in the organization from 2006 to 2008. In the same year 2008, she joined “HT Media and Wall Street Journal’s (Mint Newspaper)” and remained in the organization from 2008 to 2010.Post HT Stint she once again joined “The Press Trust of India”. After leaving PTI, she has been associated with “The Economics Times” since 2012 to present.
As a journalist she has written various articles on various topics like FMCG, Hospitality, Auto, Media, Entertainment, Consumer Durables etc. and at present her main focus is on Retail, Luxury, Lifestyle, Media for Main paper, Daily paper, online and supplements like Panache and ET luxury. She has also created short video stories for the web version.