Vimmi is a dynamic and result driven leader with over 20 years of professional experience in Luxury Lifestyle and Fashion Retail with specialty in Lingerie Retail. She has proven expertise in profit center operations in traditional brick & mortar retail and e commerce retail expansion strategy with expertise in sourcing, merchandising, brand alliances, business planning and new business development, retail sales, operations, brand management, advertising & designing, manufacturing, training and vendor management. Currently she is V.P Sourcing and Alliances for a B2C portal–Luxehues.com and a B2B portal -Globalhues.com, soon to be launched commercially. Prior to that she was V.P Sourcing for ” The Luxury Festival “ (www.theluxuryfestival.com ) A vertical of Luxury Hues Group. The Luxury Festival is the first ever luxury exhibition, jointly organized by Quintessentially Lifestyle Services India and GroupM( a WPP Company) with Confederation of Indian Industry (CII) as the Trade Partner. Earlier to that she was C.M.O (Chief Merchandising Officer) with “Highstreetlabels.com” an American Express e commerce initiative for the Asia Pacific region with a roll out presence for 11 countries. Prior to which she was instrumental as Group Business Head for setting up the Fashion Vertical at “Homeshop18.com” a Network 18 initiative.