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We Visited Various Luxury Brands As a Part of The Induction Experience

We Visited Various Luxury Brands As a Part of The Induction Experience

I’m Jignesh Gandhi - part of the 5th batch of LCBS. The induction program was an immersive experience and the faculty did a good job at getting us familiar with the course. We were taken on industrial visits as a part of the induction. We visited 3 luxury brands namely Lamborghini, Nirav Modi, and Rolex. 

The glass of the Lamborghini showroom was so clearly uninteresting that my peer just walked right into it! Nothing happened to the glass though and my peer was safe too. The showroom does not usually have cars parked inside as these machines are produced specifically according to the client’s wishes and can take up to 6 months to be produced and imported to India from Italy. What I really liked about Lamborghini is the importance of ‘experience’. I was surprised to know that there are endless possibilities with regard to customization. One can just visit the Lamborghini website and customize the car in terms of colors and features however they want. They refer to their clients as investors. Their youngest investor is a 3-year old kid who designed his own Lamborghini Huracan, and asked the brand to make his wish come true. We were lucky enough to see the red hot Lamborghini parked inside the showroom. My biggest takeaway was that Lamborghini sees challenges as opportunities. The brand also has a sustainable vision and is already working on developing electronic super cars.

I have to be honest I was not so much into jewellery. But the moment I entered the Nirav Modi store, I was simply awestruck. Every product received remarkable attention and it was an elegant example of superior visual merchandising. The store was well organized and I was impressed by what Nirav Modi had to offer in terms of its product range. For the brand, anyone who walks in is a potential customer. And that very well includes me too. The brand is competing with the likes of Cartier and Bvlgari in India alone and hence there is no doubt that Nirav Modi, a young brand, is run by a passionate designer who is constantly travelling to gather inspiration and turn them into patents. 

The Rolex Boutique store is the only store of its kind in entire North India. They have a very universal image with regard to the usage of the polished wooden furniture combined with green design elements. Some of the timepieces are so popular and in demand that they have a global waiting period of almost a year. The staff at the store is very professional and knowledgeable. Ethos, the retailer which is managing Rolex in India, does fair justice to the brand’s crown.

The following day I gave a presentation on my experience which was followed by a discussion on the same. Later, we had an ‘Industry Connect’ session wherein we met the top executives of two high-end real estate companies and the general manager of a French organic cosmetics brand. This was an enlightening experience for me and I’m eagerly looking forward to a very holistic learning experience here at LCBS.

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