Live Project 2018 – An insight into the luxury Automobile Sector!

22j5n

BY: Sunil Rana

Today I will be sharing my experience for the 15 days live project with a luxury automobile company. At our college after completing two terms, every student has to go through a two week live project. The goal is to incorporate the teachings of the classroom in a real working environment. Me and my friend Tushar were to work with one of Delhi’s prestigious automotive dealerships of BMW cars called Bird automotive. The brand comes under the bird group, a conglomerate which has luxurious hotels like Roseate, chartered airline services and many other luxury services under them.

We both were very excited and nervous at the same time because we were about to work in a very premium car sector. But when we went to the office for the 1st day and we met Mr. Naveen Kumar, the head of sales and CRM of the bird automotive, and our mentor for the internship all our nervousness turned into a positive feeling. I must say he is a very interesting person with deep knowledge about the sector. During the introductory session, he gave us a warm welcome and made us so comfortable that we got highly motivated for the rest of our internship. The task was to come up with growth strategies for the bird automotive in a harsh competitive environment. The task was challenging because none of us have ever worked in automotive sector before. But we were motivated and filled with enthusiasm. As soon as he imparted us the task we started thinking of the basics. We came up with an idea that we must understand our brand first and then the competition because then only we can do any comparison. So we did a SWOT analysis of the bird automotive and the next day presented to Mr. Naveen. He was very impressed with our agility and gave us more insights about the bird automotive. Next we analyzed the working of the sales floor. As sales are considered a backbone of any retail industry, so it was very important for us to understand it in a deeper level. Without wasting any time we went there and started ouranalysis. We asked questions from the sales associate about how they deliver a wow service to their clients and we checked factors like the visual merchandising of the store, the neatness, the product placement, the in-store signage.

After getting an insight of our brand, our next move was to do mystery shopping in the competitor stores and understand how they are working. There are 2 more dealers of BMW in Delhi NCR region. Due to time constraints, we mystery shopped only one of them named Libra Autohaus which is situated in Rajouri Garden. After the mystery shopping we came to know that our brand has a lot of advantages in terms of front end customer service, but our brand provides less discount as compared to Libra Autohaus.

TWe shared the same with our boss and he was quite happy with the results that we showed to him, which further boosted our confidence that we were going on the right track. After that we analyzed the online complaint forums and saw what were the problems that customers are facing and noted them down and tried to find a better way to deal with them. We also proposed a loyalty program for the customers of the bird automotive.

I am very thankful for my college for giving me an opportunity to work with such a reputed brand. After the completion of the live project I have taken down a few learning’s that I think are very necessary while working in a luxury industry. A luxury professional must dress sharp because dressing dapper not only attracts the customer’s eyes, but gives the person a boost of confidence. A luxury professional must be punctual and must deliver what he has promised to his clients. I also learned that one must be good in making connections and if one is weak in networking skills, he/she must start polishing them because networking is very important aspect of the industry. I also learned that interpersonal skills are very important, like verbal and nonverbal communication, working in a team environment; have a problem solving attitude and self learning skill.

In the end, I would say that it was a very fruitful experience for me because I got to apply all my theoretical learning from the college into a practical form. I was very happy that even the task was very challenging; I and Tushar were able to complete it well on time as most of the things were taught in our classes and we could easily relate to them and were able to better resolve them. Now, I feel more confident and I have firm confidence that I can get a successful career in the luxury industry if I keep learning this way and keep working hard with firm determination.

    Totally Transformed Career

    Connect On Twitter

    Connect On Instagram

    Error: Error validating access token: Session has expired on Sunday, 31-Mar-24 04:25:26 PDT. The current time is Tuesday, 21-May-24 02:18:10 PDT.

    Recent Posts

    Address

    Site No.4,Block H,Mayfield garden,Gurugram Sector 57,Harayana-122011

    Mobile no. : +91-9811103268

    Follow us

    Copyright All Rights Reserved @LCBS

    Scroll to Top

      Retailers Association’s Skill Council of India (RASCI) under aegis of National Skill Development Corporation (NSDC), A Government of India body, accredits Luxury Connect Business School (LCBS).

      LCBS has proudly created programs and systems which are in line with the above policy framework. Affiliation inspectors have certified our school as the only one following the prescribed international standard norms for retail in Luxury and premium goods & services. We have of course further specialized into ‘FASHION RETAIL’ and ‘LUXURY RETAIL’ via executive programs, on line programs, student programs and several certificate programs.

      We are proud to be recognized and contribute to the prime Ministers vision of a ‘Skilled India’.

      Medhavi Skills University is a renowned institution dedicated to nurturing the talents and skills of its students. With a strong focus on practical learning and industry-relevant programs, the university equips students with the knowledge and expertise required for successful careers in today’s competitive job market. Through its innovative curriculum, state-of-the-art facilities, and experienced faculty, Medhavi Skills University provides a dynamic learning environment that fosters creativity, critical thinking, and problem-solving skills.

      The university’s commitment to holistic development ensures that students not only excel academically but also grow as confident and responsible individuals, ready to make a positive impact in their chosen fields. LCBS is the academic partner to Medhavi in the luxury management domain.

      Medhavi Skill University appoints Luxury Connect Business School as it Sectoral Partner to deliver India’s 1st and only MBA in Luxury Brand Management.

      Retailers Association’s Skill Council of India (RASCI) under aegis of National Skill Development Corporation (NSDC), A Government of India body, accredits Luxury Connect Business School (LCBS).
      LCBS has proudly created programs and systems which are in line with the above policy framework. Affiliation inspectors have certified our school as the only one following the prescribed international standard norms for retail in Luxury and premium goods & services. We have of course further specialized into ‘FASHION RETAIL’ and ‘LUXURY RETAIL’ via executive programs, on line programs, student programs and several certificate programs.
      We are proud to be recognized and contribute to the prime Ministers vision of a ‘Skilled India’.