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Abhay Gupta


Looking to go for a new age career? Are you cut out for one? Especially, a competent luxury manager? Read on to know if you fit the bill. Long Story, Cut Short  As a luxury manager, it is your attitude and not your aptitude that can define your altitude. In this fast-evolving world, knowledge is the...
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What is luxury? What is ‘Luxury Brand Management’? What role does a luxury brand manager play? Here are some answers to these questions and more. Long Story, Cut Short Luxury is the necessity that begins where necessity ends. Beyond the classic forms of ‘functional’ and ‘exchange’ value, luxury actually introduces a new form, that of ‘symbolic...
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