An industry authority, AnnouIyer first began her career in fashion in the early 2000s. India-born, she post-graduated from NIFT Gandhinagar in Fashion Design & Garment Manufacturing Technology.Eager to learn more on fashion communication perspective, she next attended NIFT New Delhi and studied Fashion Communication. 

Annou joined The Oberoi Group’s Publishing teams as Fashion assistant & Intern to launch Couture Asia, where eventually she was named as Fashion Editor. After her 3 year international stint with Style Canada, Annou returned to India in 2006 to re-join the Oberoi Group as Fashion Director.

In 2009, Annou joined the Images Group as Executive Editor & launched India’s 1st B2B magazine for the Footwear Sector, Shoes & Accessories as well as Sportswear International, India Edition.In 2010, Annou founded TrendLAB,which operates as a Fashion Trends Office, Fashion Communication & Design Studio & a niche Publishing house.

Under TrendLAB, Annou launched India’s 1st B2B magazine on Fashion Trends & Forecasts, called RTW, Ready To Wear, which was successfully launched at Lakme Fashion Week. RTW is today, India’s only reference manual that offers business of fashion information along with trends & forecasts from across the globe.

Annou now wears a number of hats in her current post. Not only is she responsible for overseeing magazine’s fashion pages, from the front-of-book trend pages, but also covers the international fashion markets & trade shows. Her Trend Research, Reports & Fashion Communication / Consulting service is customized for various Retail and Fashion Brands in India. AnnouIyer also associated as Contributing Editor-India for Pantoneview.com, Pantone, USA.

As In charge of PittiImmagine’s INDIA office, Annou authorizes & promotes Indo – Italian Trade working closely with Buyers and Media from India. Annou is provides design-consulting services to various fashion, furniture & lifestyle companies in India as well as Europe.