Over the course of a decade spent on the Subcontinent, Emmanuel Balayer has become one of India’s most successful brand managers, connecting luxury goods to one of the world’s most robust and complex consumer communities. Beginning with his time as Regional Director for the Indo-French Chamber of Commerce & Industry in 2002, Balayer has built a career on his unique understanding of the Indian luxury market and ensuring that a diversity of brands and clients waste no time in positioning themselves within it.
Since founding his own consultancy firm, Emmanuel Balayer Consultancy Services (EBCS), in 2006, Balayer has shepherded some of the world’s foremost luxury brands into the Indian market. Balayer’s intensive strategy and marketing process hinges on his ability to quickly and creatively identify brand partnerships that generate a rich and meaningful shorthand for new consumers. Working with EBCS, brands like Tod’s, BMW, Rolls Royce, Aman Resorts, Vacheron Constantin and others have emerged powerfully on the Subcontinent, while lifestyle spaces like Aer at the Four Seasons and Olive Bar & Kitchen in Delhi, launched with EBCS, have permanently redrawn the topography of Indian style. With his deep, extensive network across India, Asia, Europe and North America, and a keen eye for upcoming trends and existing lacunae in the market, Balayer has launched successful endeavors in real estate and as been appointed Senior Vice-President at North-India Sotheby’s International Reality.
Whether developing a creative marketing strategy to relaunch a venerable brand, or providing clear-sighted insights into the mechanics of the Indian market, Balayer understands that a brand’s identity is not decided by the brand itself, but by the community of consumers. Developing a successful strategy that will function through all stages of a brand’s life cycle requires a rare kind of cultural and creative fluency – precisely the kind of fluency that Balayer brings to every project.