Ms Vijaya Rathore was born on 27th Sept. 1982, she completed her SSC (12th) education in commerce stream in the year of 2000. From 2000-2003, she pursued his Bachelor degree in “Business Administration (BBA)” form University of Rajasthan, Jaipur. During her bachelor degree, in the year of 2003, she also worked as an Intern in All India Radio, Jaipur.  

After the completion of her bachelor degree, she pursued her Master degree in “Master in Journalism and Mass communication (MJMC)” from the University of Rajasthan, Jaipur. During her master degree she worked in three organizations as an Intern. In the year 2004, she worked in Rajasthan Patrika Newspaper, Jaipur and Sahara Samay News Channel, Noida and in the year 2005, she worked as an Intern in Dainik Bhaskar Newspaper, Jaipur.

As a journalist she has written various articles on various topics like FMCG, Hospitality, Auto, Media, Entertainment, Consumer Durables etc. and at present her main focus is on Retail, Luxury, Lifestyle, Media for Main paper, Daily paper, online and supplements like Panache and ET luxury. She has also created short video stories for the web version.