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Luxury – a combination of tradition, modernity, culture, heritage and good taste. A course in Luxury Brand Management is particularly designed to make you competent and efficient in the latest best management practices, besides just branding techniques.
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“Luxury is the ease of a t-shirt in a very expensive dress.”– Karl Lagerfeld The word luxury itself carries a value. When I first started my journey as a luxury branding student, I had my doubts whether I’d fit in or not but after spending a whole semester here, I can proudly say that I...
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In today’s modern world, what looks good is sold more. So, no matter how many features and uses does a brand have, unless and until it is not visible among the target audience, its popularity remains less. That’s when Branding plays a major role. Have you ever wondered when you think of a brand, which...
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India will soon be the fastest- growing market for luxury goods Worldwide. This can be easily witnessed with the rise of innumerable luxury brands entering India. This trend has opened doors of employment for the professionals who are well versed with the intricacies of the Luxury Industry. But before talking about career opportunities in the...
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A brand collaboration that combines hot designers and mass retailers to create an eye-catching limited-edition collection at an affordable price; one that also creates a media impression, drives traffic to the store and has a strong touch with fashion customers. It has been useful for a long time to generate points. “Luxury has mastered the...
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As the Luxury Industry is bouncing back and recovering from the pandemic, the whole dynamics of this industry are changing. Many studies support that there’s a growth in high-net-worth individuals (HNWIs) across the world, especially in the Asian market. Thirty percent of affluent in Asia have a net worth of at least $1 million. To...
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The word “metaverse” is a portmanteau of the prefix “meta” (meaning beyond) and “universe”; When you google the term metaverse, you’ll find several definitions. Wikipedia defines it as “a collective virtual shared space, created by the convergence of virtually enhanced physical reality and physically persistent virtual space, including the sum of all virtual worlds, augmented...
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luxury sector
The Luxury Sector Is Now A Full-Grown Adult We use it as a prefix before car, perfume and hotel. It was once rare, but now, we are told, it can be part of our every day. Luxury is hard to define because it is relative. Whereas for one person, luxury may be a cup full...
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 Best Luxury Brand Management Courses in India When the whole world was hit by pandemic last year, most of the industries underwent a devastating period. But luxury industry stood rock solid. For past several years, luxury in India has witnessed a consistent growth of 20% P.A. This provides a great opportunity for youth to join...
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