Money is hard earned. And where you put it has to be genuine. We tell you about the 5 most copied luxury brands, and how to recognise the fakes doing rounds on e-commerce portals and small shops MoneyBy: Abhay Gupta, CEO, Luxury Connect Posted on: April 23,2015 Consumers are brand conscious but are faking it....Read More
I had been looking forward to start my journey as a Luxury management student. Luxury is a term which has attracted me since the beginning of my awareness of it due to its exclusive nature. Our introduction with the program started with the well-planned 3 day Induction program. The aim was to get us better...Read More
THE INCREDIBLE INDIAN LUXURY CONSUMER ! Luxury in India is growing at a breathtaking pace of almost 20+ percent for past several years. The market size is expected to touch 15 billion S by 2015/2016. Luxury is spreading its wings beyond the key cities of Mumbai, Delhi etc to the likes of Hyderabad, Pune, Nagpur,...Read More
The luxury digital dilemma Luxury & digital have been strange and uncomfortable bed fellows until Burberry changed it all…. Burberry wanted to do something different, so it created its own community inspired by ts core product: the trench coat. The company describes the site ‘Art of the Trench’ as a living document of the trench...Read More
Sustainable Luxury Marketing – An Imperative Approach Authors Mr. Abhay Gupta CEO & Founder Luxury Connect & Luxury Connect Business School, Gurgaon Dr Tanushri Pur0hit(lNAAR Membership No. INAAR/1598) Academic Director Luxury Connect & Luxury Connect Business School, Gurgaon Abstract It has become imperative for the Luxury Industry to build in its genes and business model...Read More
Scope of Luxury Brand Management at Luxury Connect Business School Today, in the capitalist society that we live in, success is measured by the size and numbers of luxury good that we acquire in our lifetime. Big cars and opulent houses are just the tip of this immense industry in the world. We all wish...Read More
The Top 7 luxury retail cities in India The latest news in the global luxury brand entry story is that of American fashion label Coach, known for accessories and gifts for women and men, which chalked out a foray into the country in partnership with Gurgaon-based Genesis Luxury. Following Coach is UK fashion label Karen...Read More
India is home to an immense population which is the perfect set-up for small and large businesses to operate. Today, thanks to increasing spending power and brand awareness, the luxury goods and services industry in India is experiencing one of the best booms in recent times. This calls for management professionals to seek the right...Read More
Luxury and fashion brand management is one of the most intensely dynamic and fast-paced industries in the world. The concept of luxury fashion is ever-changing which is resulting in immense innovation in the worldwide fashion consumption. According to a yearly sector-wise trend report from renowned research agency Kantar and CII (Confederation of Indian the Indian...Read More
