Why Capability Building in Luxury Is Not Optional
The luxury sector demands more than aesthetic sensibility or market knowledge. It requires a precise blend of skills, intuition, and […]
The Brands That Turned Sustainability From Buzzword Into Competitive Advantage
Sustainability stopped being optional around 2023. For luxury brands, it became a survival strategy, and for the smartest ones, a
Why We Keep Shopping Bags Longer Than We Keep Relationships
There’s a cream-coloured Hermès box in my wardrobe that’s outlasted three phones, two addresses, and at least one romantic relationship.
The Rise of Luxury Lurkers: Why We Follow Brands We’ll Never Buy From
You’ve just double-tapped a Hermès Birkin reveal that costs more than a car. You saved that Dior cruise collection lookbook.
The Psychology of Luxury Gifting in India: Business Relationships, Family Bonds, and Social Currency
Gift-giving in India operates as a sophisticated communication system rather than a simple exchange ritual. A carefully selected luxury item
The Luxury Brand Manager’s Toolkit: 10 Skills Universities Don’t Teach
Luxury brand management appears glamorous on paper, with its promises of fashion week attendance, celebrity collaborations, and premium product launches.
The Rise of Luxury Rental: Why Indians Are Renting ₹5 Lakh Bags
Renting a ₹5 lakh handbag for a weekend wedding would have seemed absurd just years ago, suggesting either financial desperation
What Luxury Can Learn from Streetwear (Without Losing Its Mystique)
Luxury and streetwear occupy seemingly opposite ends of fashion’s spectrum. One operates from heritage ateliers with hushed boutiques and centuries
What Netflix Doesn’t Tell You About Working in Luxury: Beyond the Emily in Paris Fantasy
Television’s portrayal of luxury brand management typically involves champagne-soaked client meetings, last-minute campaign pivots that somehow work perfectly, and wardrobes
Why Soft Skills Are the Hardest Skills in Luxury Management
The luxury industry presents a curious paradox: While technical expertise and business acumen certainly matter, success often hinges on competencies
