The Psychology of Luxury Gifting in India: Business Relationships, Family Bonds, and Social Currency
Gift-giving in India operates as a sophisticated communication system rather than a simple exchange ritual. A carefully selected luxury item […]
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What Luxury Can Learn from Streetwear (Without Losing Its Mystique)
Luxury and streetwear occupy seemingly opposite ends of fashion’s spectrum. One operates from heritage ateliers with hushed boutiques and centuries
The Luxury Brand Manager’s Toolkit: 10 Skills Universities Don’t Teach
Luxury brand management appears glamorous on paper, with its promises of fashion week attendance, celebrity collaborations, and premium product launches.
The Rise of Luxury Rental: Why Indians Are Renting ₹5 Lakh Bags
Renting a ₹5 lakh handbag for a weekend wedding would have seemed absurd just years ago, suggesting either financial desperation
Gen Z and the Future of Luxury: What Brands Must Do to Stay Relevant
The luxury industry faces its most significant consumer shift in decades as Generation Z establishes itself as a formidable market
Why Soft Skills Are the Hardest Skills in Luxury Management
The luxury industry presents a curious paradox: While technical expertise and business acumen certainly matter, success often hinges on competencies
What Netflix Doesn’t Tell You About Working in Luxury: Beyond the Emily in Paris Fantasy
Television’s portrayal of luxury brand management typically involves champagne-soaked client meetings, last-minute campaign pivots that somehow work perfectly, and wardrobes
How India Is Redefining Luxury for the World
The global luxury industry has undergone a fundamental shift in recent years, with India emerging not only as a significant
A Day in the Life of a Luxury Brand Manager
While most professionals settle into predictable routines, luxury brand managers navigate a landscape where creativity meets commerce, where heritage traditions
Why India Needs More Luxury Brand Managers (and How You Can Be One)
The luxury landscape across India has shifted dramatically over the past decade. What once relied heavily on imported prestige and
